- 📍 Reduce location decision struggles from 85.4% to under 20%
- 📈 Improve social satisfaction from 3.56 to 4.5+/5
- ⚡ Enable same-day planning for 80% of meetups (vs 53.7% today)
Friends meet coordination simplicity
A radically simple way to turn group plans into reality.
Problem: Group coordination is broken.
85% of friend groups abandon plans due to coordination fatigue. Not for lack of interest, but because planning together feels like work.
Solution: I made group decisions delightful again.
Vote on locations with a swipe, see results instantly, and discover new places together. Social coordination, reimagined.
Location decisions kill 85% of plans before they start.
Coordinating with friends is broken
Planning hangouts with friends can be painful. We know that, but still try.
Existing solutions don't solve the real problem. Scheduling apps find times but not places. Event apps need you to already know where you're going and feel too formal for hang outs. My project started with understanding that people already juggle multiple tools and group chats just to make one plan happen.
The result? Plans die in group chats.
Not because friends don't want to meet. Because deciding where and when requires too many steps across too many apps.
This is 'What We Do'
What if I let people decide together using an app that makes voting feel natural while organizing options around locations?
No endless group chats. No decision paralysis. Just swipe, vote, and meet.
Democracy wins out
Swipe through location options the same way you make every other decision. Visual, intuitive, and democratic. No endless group chat debates required.
Import your favorite locations
Bring in your "I know a spots" for your closest friends to experience with just a few taps.
Everything in one place
All your group plans, votes, and decisions organized beautifully. See what's active, what's decided, and what's coming up - without the chaos.
Practice makes better
The home screen went through multiple iterations to find the right balance of simplicity and functionality. Each version refined the information hierarchy, ultimately leading to a clean interface that prioritizes creating plans without overwhelming users.
Understanding the coordination crisis
41 survey responses revealed the depth of the problem
To validate my hypothesis about group coordination challenges, I surveyed 41 people about their social habits and logistics pain points. The data confirmed what I suspected: the problem wasn't motivation to hang out, but the broken process of making it happen.
4 hidden truths about friend coordination
What 41 survey responses revealed about how people actually plan
Budget affects 1 in 3 groups
34.1% cited budget constraints as a barrier. A voting system that shows price ranges upfront prevents awkward money conversations.
Small groups dominate
Friend groups average 2-5 people meeting 2-3 times monthly. Small, frequent meetups need quick decisions, not complex planning.
Planning fatigue is real
34.1% report lack of responsiveness from friends. When coordination feels like work, people disengage. Make it feel like play instead.
Distance drives drop-offs
64.1% struggle with driving distance fairness. Visual location voting on a map makes distance equality transparent and fair.
- 📍 85.4% identified location finding as primary blocker
- ⚡ 82.9% meet in evenings with last-minute planning
- 📱 100% rely on messaging apps, 0% use planning tools
- 🎯 Average satisfaction: only 3.56/5 with current social coordination
From coordination to connection
The roadmap to making What We Do the default way friends plan together
- Activity Discovery: Groups coordinate around what to do → Smart activity suggestions based on group preferences
- Calendar Integration: Plans get forgotten after deciding → Automatic calendar sync and reminders
- Memory Creation: Meetups end without capturing moments → Integrated photo sharing and trip recaps
More adventures in design
