What We Do

What if coordinating with friends felt effortless?

What We Do location voting interface
Success Criteria
  • 📍 Reduce location decision struggles from 85.4% to under 20%
  • 📈 Improve social satisfaction from 3.56 to 4.5+/5
  • Enable same-day planning for 80% of meetups (vs 53.7% today)

Problem: Group coordination is broken.

85% of friend groups abandon plans due to coordination fatigue. Not for lack of interest, but because planning together feels like work.

Solution: I made group decisions delightful again.

Vote on locations with a swipe, see results instantly, and discover new places together. Social coordination, reimagined.

Early Insights
85.4%
Location Struggles
Non-convenient
0%
Use Planning Apps
Market gap validated
The Insight

Location decisions kill 85% of plans before they start.

Planning hangouts with friends can be painful. We know that, but still try.

Existing solutions don't solve the real problem. Scheduling apps find times but not places. Event apps need you to already know where you're going and feel too formal for hang outs. My project started with understanding that people already juggle multiple tools and group chats just to make one plan happen.

The result? Plans die in group chats.

Not because friends don't want to meet. Because deciding where and when requires too many steps across too many apps.

To validate my hypothesis about group coordination challenges, I surveyed 41 people about their social habits and logistics pain points. The data confirmed what I suspected: the problem wasn't motivation to hang out, but the broken process of making it happen.

Key Research Findings
1.85.4% struggle to find mutually convenient locations — the #1 blocker for friend meetups
2.64.1% face decision paralysis about what activity to do even when together
3.58.5% experience decision fatigue trying to coordinate plans
Planning Timeline
53.7%
Plan just days in advance
Most coordination happens last-minute
Coordination Difficulty
73.2%
Rate coordination as difficult
Score of 3+ on difficulty scale
The Solution

This is 'What We Do'

What if I let people decide together using an app that makes voting feel natural while organizing options around locations?

No endless group chats. No decision paralysis. Just swipe, vote, and meet.

Location voting in What We Do

Democracy wins out

Swipe through location options the same way you make every other decision. Visual, intuitive, and democratic. No endless group chat debates required.

Import your favorite locations

Bring in your "I know a spots" for your closest friends to experience with just a few taps.

Import favorites in What We Do
What We Do home screen

Everything in one place

All your group plans, votes, and decisions organized beautifully. See what's active, what's decided, and what's coming up - without the chaos.

Iterations

Practice makes better

Evolution of What We Do home screen design

The home screen went through multiple iterations to find the right balance of simplicity and functionality. Each version refined the information hierarchy, ultimately leading to a clean interface that prioritizes creating plans without overwhelming users.

100%
Restaurant meetups
82.9%
Evening hangouts
31.7%
Last-minute cancellations
Survey Validation
  • 📍 85.4% identified location finding as primary blocker
  • 82.9% meet in evenings with last-minute planning
  • 📱 100% rely on messaging apps, 0% use planning tools
  • 🎯 Average satisfaction: only 3.56/5 with current social coordination
Next Features
  • Activity Discovery: Groups coordinate around what to do → Smart activity suggestions based on group preferences
  • Calendar Integration: Plans get forgotten after deciding → Automatic calendar sync and reminders
  • Memory Creation: Meetups end without capturing moments → Integrated photo sharing and trip recaps

More adventures in design

[victor]